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Defining Sonicare's voice & tone

My role: Content Manager & Narrative Writer

The challenge: As a stakeholder in the creation of an invigorated Brand Playbook, I collaborated with Design, Marketing, Growth teams, and Senior Leadership to workshop the visual patterns and communication strategies for the Sonicare brand, company-wide. This playbook has been used to define all product collateral, from digital experiences to physical device and packaging design. 

The goal

To represent Sonicare's new Brand direction, Design, Marketing, Content, and Senior Leadership set out to define and bring to life the visual and communication attributes that would empower each line of business to create truly customer-centric products.

Content details

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How it's been used

The collateral created to form the Sonicare Brand Playbook is used as a key reference for business strategy, product guidance, and communication direction for digital and physical device and packaging design, company-wide.

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