top of page

Zillow 3-year Vision
Workshop design & narrative

My role: Core team member and narrative writer

The challenge: Three full-day, sequential workshops designed to facilitate 65 business leaders through a series of convergent and divergent thinking exercises, aimed at defining (and aligning) product concepts that would become the guiding vision for the next three years, company-wide. Along with the tools developed for the workshops, vision narratives and animated videos are important collateral of this work.

Workshop design & facilitation

Screen Shot 2022-01-23 at 7.54.19 PM.png

Multi-stage frameworks

Level-setting using convergent, divergent, & lateral strategies, to get everyone on the same page.

Screen Shot 2022-01-23 at 7.59.15 PM.png

Theme identification

Collaborative affinitizing and debate led to clearer alignment and group excitement to define next steps.

Screen Shot 2022-01-23 at 8.00.47 PM.png


Bringing the concepts to life by getting into the shoes of the customer, promoted play and creative solutioning.

Tools & collateral

Concept canvas templating

Screen Shot 2022-01-23 at 8.08.49 PM.png

Example concept canvas

Screen Shot 2022-01-23 at 8.09.35 PM.png

Vision video

My role: Lead script writer & co-director

The workshops culminated in the creation of two vision videos, each outlining the key product concepts, visually and experientially. These vidoes have been used for internal promotion and new-hire onboarding, driving awareness and alignment of the Zillow Brand's three-year vision.  

bottom of page