Principal Content Designer-Strategist, E2E
Zillow 3-year Vision
Workshop design & narrative
My role: Core team member and narrative writer
The challenge: Three full-day, sequential workshops designed to facilitate 65 business leaders through a series of convergent and divergent thinking exercises, aimed at defining (and aligning) product concepts that would become the guiding vision for the next three years, company-wide. Along with the tools developed for the workshops, vision narratives and animated videos are important collateral of this work.
Workshop design & facilitation
Multi-stage frameworks
Level-setting using convergent, divergent, & lateral strategies, to get everyone on the same page.
Theme identification
Collaborative affinitizing and debate led to clearer alignment and group excitement to define next steps.
Storyboarding
Bringing the concepts to life by getting into the shoes of the customer, promoted play and creative solutioning.
Tools & collateral
Concept canvas templating
Example concept canvas
Vision video
My role: Lead script writer & co-director
The workshops culminated in the creation of two vision videos, each outlining the key product concepts, visually and experientially. These vidoes have been used for internal promotion and new-hire onboarding, driving awareness and alignment of the Zillow Brand's three-year vision.