Zillow Group
Principal Content Designer-Strategist, E2E
2019-2023

As the first Product Content Strategist (now Content Designer) hired at Zillow, I've played a dual role, splitting my time between supporting Designers and Product Managers -- creating well-rounded product experiences -- and helping the Design org build a case for scaling a fully realized Content Design team. Since then, the team's grown to 14 people, supporting nearly every area of the product, and will continue to grow. I've maintained an E2E focus, throughout.

Work examples
Zillow 3-year Vision
Workshop design & narrative
My role: Core team member and narrative writer
The challenge: Three full-day, sequential workshops designed to facilitate 65 business leaders through a series of convergent and divergent thinking exercises, aimed at defining (and aligning) product concepts that would become the guiding vision for the next three years, company-wide. Along with the tools developed for the workshops, vision narratives and animated videos are important collateral of this work.
Diversity & Inclusivity Processes
My role: Content Committee member & change management facilitator
The challenge: Identify issues of potential D&I insensitivity and develop plans and/or process improvements for addressing these issues. This area of socially conscious content is an ongoing focus and a passion of mine. See examples of both internal and external projects by clicking the link.
Additional mechanisms I've developed for growing Zillow Content Design
Content intake processes
Content Design systems patterns & principles
Customer UX mental modeler
Voice & tone guidelines
Business-wide email content standardization
Narrative building tools
Content Design office hours
Content quality bars
Minimum loveable experience (MLE) workshops
Ad hoc request channels
Content tenets & traps
"Defining your own core values" workshops
Process mapping & standardization
Collaboration-focused project brief templates
E2E communications mapping
Contact me if you'd like to discuss any or all of these tools further.
I'd be happy to walk you through my process.